Cars and bikes sometimes don’t get along that well, but car companies and bikes get along really well together. From sponsorships of race teams, to recently a couple different companies have featured bikes in their ads. Today Volkswagen of America announced the beginning of its 2 year sponsorship of Peopleforbikes.org, which is a good step in the right direction for all.
More about the sponsorship with Volkswagen and People for Bikes. Read it Here
Maybe this will also bring some inspiration from Deutsch, the advertising group that brought us the Star Wars themed Volkswagen at *Supper Bowl ad. This year they will be featuring a new ad with the same theme, and have released a teaser for it.
Volkswagen 2012 “The Bark Side” Teaser for upcomming *Supper Bowl Commercial.
Volkswagen 2011 “The Force” Commercial from last years *Supper Bowl.
*Due to trademarking you can figure out what the *Supper Bowl is.